I had the pleasure and opportunity to assist OzTech Media with the Creative Direction and Art Direction Design for the 2024 Red Bull Half Court World Finals. When I crafted this idea, it was all about New York City’s energy—the iconic MTA, the courts that built legends, and the feeling of reaching the climax of a journey. I’m proud to have laid the foundation for what ultimately became the creative look of the tournament.

 In my role as Creative Director, Art Director and Social Media Manager at Dyckman Basketball, I've been instrumental in enhancing the brand's visual identity, resulting in a 75,000-strong growth in social media followers. Over the past four years, I've led a talented team of photographers and videographers, consistently producing compelling and entertaining basketball content that resonates with our audience. This combination of visual rebranding and content creation has played a pivotal role in elevating Dyckman Basketball's online presence and engagement.